Mark and colour
Two chevrons — one role
The Absolute pin, like the rest of the family. Inside, two identical chevrons: the one who learns and the one who leads are one figure, step above step.
Mark
- Pin and geometry — one to one with AbsoLive (viewBox 32 × 44).
- Inside — two chevrons with the same 3.2 stroke width and round caps.
- It differs from its neighbours in shape, not just colour: the two chevrons read even at 16 px.
- On light — an ink pin with “Azure” chevrons; on dark — the other way round.
The “Azure” colour
The free spot in the family palette is light blue. The family rule (AbsoWorks concept, § 9.6): ΔE00 of at least 20 from every family accent and Flame, and ink on the colour at 7 : 1 or more.
- Azure
#66BAFFMain action fill under ink text, the mark, highlighter - Azure-deep
#0B5CADLinks and accent text on light - Ink
#0B0C0FText, header, main buttons - Paper
#F5F4EEBackground - Volt
#D4FF3AGroup strip only: the bridge to Absolute - Flame
#FF4F1FWarnings and “demo”
Ink / #66BAFF: 9.34 : 1 · #0B5CAD / #F5F4EE: 6.05 : 1 · #0B5CAD / #FFFFFF: 6.67 : 1
Distances to colours already taken, ΔE00
| Colour | Normal vision | Protanopia | Deuteranopia | Tritanopia |
|---|---|---|---|---|
Volt · AbsoLive #D4FF3A | 64.0 | 63.8 | 60.1 | 24.9 |
AbsoHealth #A3FFC5 | 41.9 | 41.5 | 40.1 | 14.6 |
AbsoLove #FFC4D6 | 37.9 | 17.2 | 26.7 | 59.7 |
AbsoFood #FFB21E | 51.1 | 53.6 | 57.5 | 51.3 |
AbsoHomes #C8AAFF | 24.9 | 1.1 | 3.9 | 33.0 |
AbsoWorks #52F0FF | 21.7 | 15.1 | 12.8 | 11.4 |
AbsoTeam #FF8A66 | 46.7 | 43.5 | 49.7 | 73.8 |
AbsoStyle #4353FF | 31.2 | 22.0 | 23.2 | 23.9 |
Absolute Media #9E8CFF | 21.6 | 9.7 | 6.3 | 19.1 |
AbsoTech #FF4FD8 | 48.2 | 16.0 | 7.0 | 73.3 |
Flame #FF4F1F | 52.7 | 53.7 | 55.5 | 66.3 |
Body · map #FF5A3D | 51.3 | 49.3 | 53.2 | 82.5 |
Mind · map #2F6BFF | 23.9 | 18.9 | 19.7 | 18.2 |
Feelings · map #E8467C | 51.8 | 28.8 | 36.7 | 81.7 |
Spirit · map #17B8A6 | 28.5 | 25.4 | 18.8 | 7.2 |
Under protanopia and deuteranopia, “Azure” all but merges with AbsoHomes’ “Dusk” and comes close to the Absolute Media colour — the shape of the mark tells them apart, as with AbsoWorks and AbsoHomes. Simulation — Machado 2009, full dichromacy; script — docs/research/color.md.
Wordmark
“abs”, a pin in place of the “o”, “school” — Unbounded Black, lowercase, slanted −10°. In the header, “absolute” flashes up for a moment: the school is part of a whole.
Voice
- “You”, in the present tense: “you learn”, “you lead” — no forms that give away gender
- Strength and abundance: “you have something to give”
- No diplomas, no guarantees, no “become a master in a month”
- No slang and no exclamation marks